SEO and PPC work together to find the best and most relevant keywords to be used in the ad campaign. By using relevant and easy search keywords, the business will be able to reach the audience they are looking for. To get your website the best results by using both of the search engine optimization tools, it's important to understand how they work together. Search engine optimization helps websites rank higher in search engine rankings by increasing the amount of traffic that a website receives, as well as improving the content of the website. To do this, SEO tactics would be implemented to improve the website's visibility in search engines and increase the amount of traffic. SEO and PPC, two polarizing methods of marketing, work together. Though they are often considered competing methods of marketing, they work together to help boost website traffic and revenue. The first, SEO, is a form of organic marketing that helps websites rank higher in search engines, which can lead to more visitors to a website. The second, PPC, is a form of paid advertising that helps websites get more visitors via ads. SEO and PPC work together to generate the best possible results for your business. While the two are not the same, they are both effective in driving traffic to your website. An effective strategy is to combine these two tactics to create the best online presence for your brand.