Link building is a crucial metric that search engines use to determine which sites should rank. If you have been in the industry of digital marketing for some time now, you might be aware of how SEO’s infrastructure has changed over centuries. In an earlier era, Google considered any hyperlink as a contribution to its backlink indexing term, but that was before they realized that not all links were created equal. Back then, creating authoritative hyperlinks was a relatively effortless task. Since then, the web has evolved impossibly quickly and today it can be difficult! As a veteran link builder who knows exactly what Google wants to see on the back end, you know better than anyone else how important it is to demonstrate tangible quality work on behalf of your clientele.
